• Home
  • News blog
  • Professional film and video
    • Productions
  • Other services
    • Photography
    • Podcasts and audio features
    • Copy-writing and editing
    • Media training
    • Media tools >
      • Style sheet
  • Contact us
  • About us
    • Talent
NorthLight Media Limited

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

E

earlier
often redundant since context will inform the reader: “They met this month” is preferable to “They met earlier this month” and will save space

e-commerce

effectively
Not a synonym for in effect: “the Blair campaign was launched effectively in 1992" means the intended effect was achieved; “the Blair campaign was in effect launched in 1992" means this was not the official launch, but the event described did have the effect of launching it, whether intended or not. The word effectively is overused as well as misused, and can often be omitted

eg
no full point

elderly
do not use to describe anyone under 75

ellipsis
use spaces after ellipses, eg “She didn’t want to go there… ”; there is no need for a full point

email

emanate
is intransitive; use exude if you need a transitive verb

embargo
plural embargos

embarrass, embarrassment

employment tribunal
not industrial tribunal

EMS
European monetary system

Emu
economic and monetary union

enamoured of
not by or with

enervate
to deprive of strength or vitality

enforce, enforceable

England, English
take care not to offend by saying England or English when you mean Britain or British

enrol, enrolling, enrolment

en route
not on route

ensure
make certain insure against risk assure life

enthral, enthralling

ERM
exchange rate mechanism

Eta
not ETA

EU
European Union (no need to spell out at first mention); formerly EC (European Community); before that EEC (European Economic Community)

euro
currency; plural euros and cents

Euro
do not use as a prefix to everything European, but Euro-MP is an acceptable alternative to MEP

Europe
includes Britain, so don’t say, for example, something is common “in Europe” unless it is common in Britain as well; to distinguish between Britain and the rest of Europe the phrase “continental Europe” may be useful

euroland, eurozone

European commission
the commission after first mention

European court of human rights
nothing to do with the EU; it is a Council of Europe body

every day
noun and adverb: it happens every day everyday adjective: an everyday mistake

exchequer, the

ex officio
by right of position or office

expat, expatriate
not ex-pat or expatriot; this is “ex" meaning “out of" (as in export, extract), not “ex-" meaning “former" (as in ex-husband)

explained
avoid; write “he said” not “he explained”

eye level
no hyphen

eyewitness
one word, but witness is preferable

google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad);
Video production company
© 2018 NorthLight Media Limited
  • Home
  • News blog
  • Professional film and video
    • Productions
  • Other services
    • Photography
    • Podcasts and audio features
    • Copy-writing and editing
    • Media training
    • Media tools >
      • Style sheet
  • Contact us
  • About us
    • Talent