NorthLight creates video content for Martha Lane Fox project

GOVERNMENT digital champion and online entrepreneur Martha Lane Fox asked NorthLight Media to create a short video message for her Raceonline2012.org website.

The aim of Race Online 2012 is to encourage businesses and individuals to help other people get online and start enjoying the benefits of the internet. When companies sign up to the website, they make a pledge of how many people they will help to get online.

In the film, shot at the website's central London office, Martha announces that pledges from supporters of the project have exceeded the one million mark.